Courses

The online course market has split in two. On one side, cheap marketplace courses competing on price and volume. On the other, high-ticket cohort programs where the teaching is half the product and the accountability is the rest. The economics of those two businesses have almost nothing in common, and most course advice fails because it blends them.

The posts in this category keep them separate. Marketplace guides cover Skillshare, Udemy, and the revenue-share maths that decides whether you are building an asset or renting an audience. The independent-course guides cover pricing, launch cadence, completion rates, and the platforms and learning management systems that let you keep your customer list instead of handing it to a marketplace.

There is also a set of niche-specific pieces, AI, personal finance, day trading, fitness, because course buyers in those categories arrive with very different objections and the sales page has to answer them directly.

Running through all of it is the completion problem. Courses people finish generate referrals, testimonials and repeat purchases. Courses people abandon generate refunds. Several posts here focus on engagement design specifically, since it is the part most creators skip and the part that quietly decides whether the business compounds.