Podcasts

Podcasting has the best audience relationship of any medium and the worst discovery. People listen for forty minutes at a time and trust what they hear, which is why podcast advertising converts. Getting them to press play in the first place is the entire problem.

The posts here split along that line. Production guides cover starting for free, real equipment costs at each tier, filming video podcasts, and hosting platforms and directories, the practical questions that stop people launching. Growth guides deal with the hard part: cross-promotion, guesting, clipping for short-form, and the search and directory work that compounds slowly.

Monetisation gets honest numbers. The listener thresholds sponsors actually care about, what CPM ranges look like at different sizes, and why most shows make more from their own products, affiliate links and memberships long before they make meaningful sponsorship money. If you have a small but committed audience, sponsorship is usually the worst of the available options and the last one you should chase.

There is also coverage of the tooling, apps, hosts and monetisation platforms, with attention to which ones let you keep your listener relationship rather than renting it.