Guides

Step-by-step material, written to be followed rather than skimmed. Where a post says to do something in a specific order, the order matters and the reason is stated.

The guides here cut across topics rather than sitting in one niche. Email marketing from list building through to the sequences that actually convert. Landing page optimisation, including the tests worth running when your traffic is too low for statistical significance. SEO for creators, which is a different discipline from SEO for ecommerce and gets confused with it constantly. Newsletter monetisation, dropshipping at higher price points where margins survive ad costs, and the mechanics of launching a business or a community from nothing.

Each one is built around a decision you have to make rather than a list of tips. What to send, in what order, to a list that has gone cold. Whether to fix the page or the traffic when conversions drop. Which of the twenty things you could do this week has any chance of moving the number.

If you want the shortest useful path, start with whichever guide matches the bottleneck you have right now rather than reading them in sequence.