Affiliate Marketing

Affiliate marketing is the only paid acquisition channel where you pay after the sale instead of before it. That single property is why it survives every ad platform price rise, every privacy change, and every algorithm update that wrecks someone's paid social budget. It is also why it is harder than it looks: you are not buying traffic, you are recruiting people, and people need a reason to pick your program over the hundred others in their inbox.

The posts below cover the whole arc. Setting commission rates that leave you a margin and still beat what your competitors offer. Finding affiliates who already have the audience you want instead of cold-emailing strangers. Tracking that survives ad blockers, iOS restrictions and the death of third-party cookies, because a program you cannot measure is a program you will eventually switch off. And the channel-specific guides, Pinterest, LinkedIn, TikTok Shop, Substack, that each behave differently enough to deserve their own playbook.

If you are starting from zero, read the guide to launching a program first, then the commission structures piece. If you already have a program and it has stalled, the recruitment and tracking articles are usually where the problem is.